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  • Brand Positioning
  • Visual Identity
  • Editorial Style
  • Social Media
  • Photo/Video
  • Templates/Resources

University Visual Identity: Colors

Our primary school colors are blue and gold.

Pantone 661

RGB: 0, 53, 148

CMYK: 100, 81, 0, 13

HSL: 219, 100, 29

HEX: 003594

Pantone 123

RGB: 255, 199, 44

CMYK: 0, 16, 89, 0

HSL: 44, 100, 59

HEX: FFC72C

Secondary colors may be used in graphic design or other marketing materials.

Pantone 662

RGB: 0, 26, 112

CMYK: 100, 87, 0, 36

HSL: 226, 100, 22

HEX: 001A70

Pantone 7401

RGB: 245, 225, 164

CMYK: 0, 4, 38, 0

HSL: 44, 74, 85

HEX: F5E6BD

Pantone 424

RGB: 112, 115, 114

CMYK: 52, 41, 38, 20

HSL: 36, 3, 63

HEX: 707372

In addition, black and white may be used as neutral colors in marketing materials. White space is an essential component in graphic design.

In This Section

  • Logos
  • Academic Seal
  • Colors
  • Fonts
  • Athletics Visual Identity
  • Campaign Visual Identity
  • Trademark Licensing

California State University, Bakersfield

9001 Stockdale Highway
Bakersfield, CA 93311
(661) 654-CSUB


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